At SO NOW, we believe the world is a hot mess—and we're here to help fix it. Why? Because there’s no better time than now to make a change. Whether you’re rethinking your habits, your workspace, or how you give back, SO NOW is your partner in progress. We create furniture that’s not just functional but inspirational, empowering you to live your best life while helping others do the same. Change starts here. Change starts now.

To be the go-to brand for those who dare to be different, SO NOW envisions a world where every choice—whether it’s upgrading your desk or supporting someone in need—creates a ripple of positive change. We aim to inspire a generation of changemakers by blending style, sustainability, and purpose, proving that a better world starts with better choices made right now.

Our brand voice is playful, bold, and unapologetically real. We’re the friend who hypes you up, cracks a joke, and then hands you the tools to make your dreams happen.